Modern Pet Protection

A smarter dog tag.
A faster way home.

Pup Finder is the modern protection platform built for pet owners who want more than a basic tag — instant scan alerts, digital safety profile, and connected recovery when seconds matter.

Cancel anytime Pricing locked while active 30-day money back

Encrypted accounts
You control sharing
Owner alerts in seconds
No background tracking
Opens in any browser
Pairs with microchips
Free

Get started

Modern pet identity, on the house.

$0/forever
  • 1 digital pet safety profile
  • Smart QR scan recovery page
  • Basic emergency contact
  • Recent scan history
  • Lost pet mode
Get Started Free
Most Popular · Premium Protection
Premium Protection
7-day free trial

Complete protection

For owners who want more than a basic dog tag.

$7.99/month

7-day free trial · Card required. Cancel anytime.

  • Everything in Free
  • Instant scan notifications (SMS + push)
  • Advanced emergency contacts
  • Scan analytics & recovery timeline
  • Memorial mode
  • Multiple pets
  • Medical & temperament notes
  • Premium profile themes
  • Priority support
  • All future premium upgrades included

By starting your free trial, you agree to automatic recurring billing of $7.99/month beginning after your 7-day trial unless canceled before renewal.

Coming Soon
Protection+

Next-tier recovery

Advanced recovery tools for families, multi-pet homes, and higher-touch protection.

$9.99/month

Standard rate when launched

  • Everything in Premium Protection
  • AI-assisted recovery flows
  • Emergency broadcast network
  • Verified-finder identity layer
  • Vet & shelter integrations
  • Concierge support
Why a membership

You're not paying for metal.

You're paying for the infrastructure that gets your pet home — instantly, intelligently, and reliably.

Alerts in seconds

Scan-to-SMS in real time. The moment a finder taps Share, you know.

Connected recovery

Live finder location, contact, notes — everything in one tap.

Memorial mode

When the time comes, transform your pet's profile into a lasting tribute.

Scan intelligence

See where, when, and how often your tag is scanned. Catch issues early.

Emergency contacts

Backup people, vets, and family ready 24/7 if you can't be reached.

Recovery infrastructure

Your membership funds the network that keeps the platform running.

How your Premium Protection trial works

Start Premium Protection with a 7-day free trial. A card is required upfront so coverage continues uninterrupted, and automatic billing of $7.99/month begins after your trial ends unless you cancel before then.

Cancel anytime from the Stripe billing portal in your account — no phone calls, no friction.

Protect what matters most.

Start your 7-day free trial of Premium Protection. Cancel anytime.

New to smart pet ID? Read how QR pet tags work or our QR vs microchip comparison.